Lyndon Lyon Greenhouses began in 1954 when Lyndon Lyon, the grandfather of current owner Paul Sorano, hybridized the first double pink African Violets. Showing them at the St. Louis convention of the African Violet Society, the business immediately catapulted to a remarkably thriving niche operation. Lyndon Lyon Greenhouses continues to operate a third-generation wholesale and retail nursery/greenhouse in Dolgeville, New York. A plant-lover’s paradise, Lydon Lyon Greenhouses grows and sells thousands of licensed varieties of gesneriads (tropical flowering plants such as African Violets), begonias, orchids, and other exotic houseplants and supplies. The vast majority of LyndonLyon.com sales are to wholesalers, supplemented by individual gesneriad aficionados across the world.

This 72+ year old business had been functioning with a website almost twelve years old. The technology was obsolete and lacked the capacity for secure e-commerce or to adequately display and easily navigate the vast array of specialized plants offered. A worldwide customer base without E-Commerce was not going to allow the business to continue in this highly competitive niche. With a large portion of business transacted across the world, it was vital to forge ahead to a state-of-the art website with full E-Commerce and reporting capabilities.

The challenge was to expertly craft the vast array of product into an easily accessible yet voluminous showcase employing multiple navigation and E-Commerce tools. Every website must be engaging yet clean; and encourage exploration while generating ample purchasing power within a streamlined process. Another essential element of this challenge was timing. With initial conversations in February, the impending onset of the Spring season and a non-functional website demanded rapid but accurate development.

Shufelt Group was charged with the Design and Development of a creative, state-of-the-art website offering exquisite imagery, specifics on each of (literally!) thousands of plant varieties, and a streamlined purchasing and tracking process. The abundant product selection and outmoded existing technology contributed to the design challenge.

Shufelt Group strategized propelling this generations-old business, Lyndon Lyon Greenhouses, into the current era of commerce that is 90% internet-driven. In partnership with Mr. Sorano, The Shufelt Group team scrutinized the ingredients of the extensive inventory with photography, pricing, and registration identification for the thousands of specialized plants, hybrids, and supporting products. Clear, consistent communication created a powerful collaboration, for which Mr. Sorano praised Shufelt Group as unusually responsive and accurate. Craig Shufelt provided specifics regarding the multitude of elements he would need to meld that enormous specialized inventory of Lyndon Lyon Greenhouses with his exceptional creativity and development acumen. With the integration of e-commerce that LLG had never before implemented, Shufelt Group took great care to ensure the simplicity and clarity of online purchasing for the worldwide customer base. Implementing the vital component of the updated encrypted TLS security certificates averted the possibilities of fraud that can be rampant on less secure server processes for both business-to-business and business-to-customer transactions. Another component invisible to users yet vital to any successful business is the back-end reporting capabilities for product movement and inventory. As the LyndonLyon.com personnel further acquaint themselves with the site, they are certain to find additional benefits they have not yet imagined.

Additionally, Shufelt Group developed the corresponding mobile version of the desktop website to accommodate the prevalence of mobile phones and tablets that are essential tools in today’s lifestyle.

LyndonLyon.com went live in early April 2026, with a state-of-the-art e-commerce website. Stunning visuals and pertinent information of a voluminous yet smoothly navigated inventory lead to a streamlined purchasing process. Both desktop and mobile users, whether individuals or wholesalers, are able to easily explore the extensive product selection. Employing multiple galleries, navigation tools, and links, the new visually appealing design easily guides the user through thousands of options and a swift checkout process. Lyndon Lyons Greenhouses immediately on day one, reported enthusiastic response and an explosion of online orders! The guidance through product selection and ease of transaction guarantees increased revenue and customer satisfaction for Lyndon Lyons Greenhouses. Mr. Sorano stated his experience “couldn’t have been better;” further confirmation that when working with Shufelt Group, itsaboutyou™, the client goals always come first.