Search Engine Optimization (SEO) is the way search engines locate your site when a customer is looking for your business. Necessities such as keywords, page titles and descriptions are required, at the very least, to help search engines like Google and Yahoo, and more assist your customers to obtain the information they seek quickly. Costs vary depending on your short and long term marketing needs. Google AdWords, a cost-per-click marketing option, is a commonly used tool. The Cost per click depends on the relevance of the word being searched. The monthly cost to you is set based upon your budget and the recommended allocation on searched words vs. results you are seeking (basic ROI); and the research we do to produce the optimal results for your budget.