Search Engine Optimization (SEO), basically is the way in which search engines locate your site when a customer is looking for your business. Necessities such as keywords, page titles and descriptions are required, at the very least, to help search engines like Google and Yahoo, etc. assist your customers in their obtaining the informational results they seek. Costs will vary depending on your short and long term marketing needs. Google AdWords is a common practice and in short is a cost per click marketing option. The Cost per click depends on the relevency of the word being searched and the monthly cost to you is set based upon your budget and the recommended allocation on searched words vs. results you will look for. (Basic ROI) and the research we will do to produce the optimal results for the budget you have.