A marketing concept begins the phase of what is known as "Brand Identity" or creating a corporate personality that you communicate to your audience, both new and existing.

The first step in the process consists of some self-evaluation and some questions:
What is it that your company does and what does it do best?
What is the face you want to show to the public?

Knowledge is power, so the more you can uncover your business' strengths and weak points, the sharper and more on target your positioning message will become.

Of course, marketing plans and positioning strategies are not static, but ever-evolving. We'll help you re-evaluate your message as you add new services or staff, expand the company, or maybe even downsize to fill more of a niche market.