Home Page - Shufelt Group

Branding your Business.

We Bring con}SISTENCY to your Marketing Target

marketing.

Every company is different and each deserves its own marketing plan. A marketing concept begins the phase of what is known as "Brand Identity" or creating a corporate personality that you communicate to your audience, both new and existing.

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web.

Every website solution varies dependent upon your audience, your product and your service. How it looks is often a three - five second FIRST IMPRESSION. Get the user to their goal in click - click - DONE.

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print.

Collateral materials should match your look across each medium. From your business card (digital or paper) to your website... the flyer be it on facebook or the printed, well thought out brochure...

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direct mail.

Yes, that's right. Who knows where you are and who knows who you are? Well, you have to tell them! Your customers are dying to find out about what you are offering... So tell them! Easy as Design - Print - Mail

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Peter Krihak – Owner, Holbrook Lumber Company
"Craig Shufelt offers a wide variety of skill sets involving the design and marketing of website development. He was a true professional throughout the entire process while consistently meeting our deadline requirements often expending extra effort. Craig truly sets high ... "
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Grace Thompson – Owner, Gracies Kitchen
"He gets things done - effectively and timely. Craig Shufelt’s work has been critical to the success of my small local restaurant, opened shortly before the pandemic began. Craig's attention to detail combined with his commitment to creative and persistent promotion ..."
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Tim Casey – Rifenburg Companies
"Rifenburg Construction has used the Shufelt Group for many years. Whether it is rolling out an annual calendar, creating market pieces for our many accomplishments, or even special projects to create visual pieces on our Mission, Vision, Values, ..."
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view}CASESTUDY

challenge.

The challenge with any client is adhering to their established brand while also moving the vision forward. The collateral materials needed to be produced included brochure, rack cards, coasters, business cards, local advertising as placemat ads and a post card for table top displays.

solution.

For the solution we created a branded image through specific custom photography and combined those photos with an already established logo and localized label design per spirit. The local backdrop of the Helderberg Mountains gave us the natural canvas to portray that image creatively in Design of each printed hardcopy that was produced.

results.

The results were a well executed brand that the client still utilizes today at every opportunity to reach a potential customer. For example, at tastings, farmer's markets, vendor fairs and targeted local retail businesses that showcase their tasty spirits.

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We Offer Everything Marketing

There are basic, boring Websites and then there are Websites with Design specific, targeted solutions. Shufelt Group will take your current site or, working from scratch, and create a Website that is aesthetically pleasing, easy to navigate, informative, and memorable. A site solution that works "FOR" your business.

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The object is a complete balance of form and function. Once you arrive at a vision of what your company wants to communicate, the next step in the process is a graphic design solution or corporate identity package that reflects your business.

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At minimum, direct mailing allows you to save time and money off the cost of using labels, printing and postage costs. It's certainly an affordable way to target and market you business to your pre-determined audience. Mailing is a resourceful way to promote most any business. Typically mailers are newsletters, postcards and/or rack cards. Although, other printed pieces are also available.

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itsaboutyou.®

... what the “group” is all about — we have one response:
it’s about you, our clients.
Selecting “Shufelt Group” as our official name for the business communicates the broad range of talent and services you, the client, will receive.

Company President Craig Shufelt leads an array of carefully selected team members to arrive at the right solution for your marketing, graphic design, web technology or creative art project be it any medium as, web, print or both.
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