Home Page - Shufelt Group

Branding your Business.

We Bring con}SISTENCY to your Marketing Target

marketing.

Every company is its own marketing plan. A marketing concept begins with the phase known as “Brand Identity” which creates a corporate personality that you communicate to your audience, both existing and potential.

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web.

Each website solution varies depending upon your product, your service, your audience, and your goals. How it looks is often a three to five second FIRST IMPRESSION. Get the user to their goal in click - click - DONE.

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print.

Collateral materials should match your look across each medium. From your business card to your website, to social media, to a digital or printed, well thought out flier or brochure.

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direct mail.

Yes, that's right. Who knows who you are or where you are? Well, you have to tell them! Your customers are dying to find out about what you are offering... So tell them! Easy as Design - Print - Mail

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Peter Krihak – Owner, Holbrook Lumber Company
"Craig Shufelt offers a wide variety of skill sets involving the design and marketing of website development. He was a true professional throughout the entire process while consistently meeting our deadline requirements often expending extra effort. Craig truly sets high ... "
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Grace Thompson – Owner, Gracie's Kitchen
"He gets things done - effectively and timely. Craig Shufelt’s work has been critical to the success of my small local restaurant, opened shortly before the pandemic began. Craig's attention to detail combined with his commitment to creative and persistent promotion ..."
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Tim Casey – Rifenburg Companies
"Rifenburg Construction has used the Shufelt Group for many years. Whether it is rolling out an annual calendar, creating market pieces for our many accomplishments, or even special projects to create visual pieces on our Mission, Vision, Values, ..."
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view}CASESTUDY

challenge.

Focusing on celebration of the agency’s 50-year anniversary, HAF required the upleveling of promotional materials to attract and steward relevant supporters. Superior quality design and production of logos, save-the-date mailers, invitations, envelopes, and display materials were required for Feast; the 50th Anniversary Annual Gala; Built; and the Preservation Merit Awards; along with design of the Campaign for 50 mailer and the Annual Report. ...

solution.

The 50th Anniversary Annual Gala theme was built around a local artist’s large painting that was to be auctioned at the Gala, featuring the historic New York State Education Building. Dialogue around that theme deepened Shufelt Group’s understanding of the vision for the event, which was to be situated at the Education Building ...

results.

Transparent communication and respect for each other’s expertise resulted in a package of marketing materials strategically aligned with the umbrella branding of Historic Albany Foundation. Craig’s inspired insights created an extraordinary and effective package for an exceptionally successful 50th Anniversary Annual Gala ...

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We Offer Everything Marketing

There are basic, boring Websites and then there are Websites with Design specific, targeted solutions. Shufelt Group will take your current site or, working from scratch, create a Website that is aesthetically pleasing, easy to navigate, informative, and memorable. A site solution that works "FOR" your business.

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The object is a complete balance of form and function. Once you arrive at a vision of what your company wants to communicate, the next step in the process is a graphic design solution or corporate identity package that reflects your business.

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At minimum, direct mailing allows you to save time and money off the cost of using labels, printing and postage costs. It's certainly an affordable way to target and market your business to your pre-determined audience. Mailing is a resourceful way to promote most any business. Typically mailers are newsletters, postcards and/or rack cards. Although, other printed pieces are also available.

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itsaboutyou.®

... what the “group” is all about — we have one response:
it’s about you, our clients.
Selecting “Shufelt Group” as our official name for the business communicates the broad range of talent and services you, our client, will receive.

Company President Craig Shufelt leads an array of carefully selected team members to arrive at the right solution for your marketing, graphic design, web technology or creative in any medium: digital, print, both; or a unique medium that best achieves your goals.
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